The Label Life

The Label Life is a fast-scaling Indian fashion and lifestyle brand. Despite strong brand equity and product strength, they struggled with selling old stock with broken sizes and low turnover.

SMARTT AI Commerce OS acts as a growth partner, managing end-to-end marketplace operations through its AI-powered platform, from listings to fulfillment enabling brands to scale quickly across UAE & KSA.

Year
2025
Industry
Fashion & Lifestyle
Scope of work
Listing Optimization
,  
Content Enhancement
,  
Fulfillment Automation
Timeline
April 2025 – Ongoing

Project Overview

The Label Life operates within the regional fashion and lifestyle e-commerce sector. They faced low sell-through rates for older inventory, which affected visibility and scalability. Using SMARTT AI Commerce OS, we directly managed marketplace operations including listings, content optimization, and fulfillment coordination.

Our AI-powered system and API integrations allowed the brand to go live across multiple marketplaces within days, achieving faster automation and measurable results. Thanks to AI-driven content optimization and marketplace visibility, we improved organic sales and successfully cleared over 70% of old stock within months.

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Our Approach

We implemented a unified AI-powered system enabling seamless automation and visibility across all commerce touchpoints.

AI Brand Refresh

Redefined digital identity to reflect enterprise scalability, precision, and intelligence.

Automated Catalog Enrichment

Implemented AI models to optimize product metadata, visuals, and discoverability.

Commerce Process Automation

Automated SKU listings, regional pricing alignment, and fulfillment routing.

Performance Intelligence Layer

Deployed analytics dashboards for revenue attribution, engagement, and retention tracking.

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The Results

+220%
GMV Growth, through content optimization and improved listing visibility.
+370%
Orders Growth, driven by AI-powered automation.
"SMARTT AI transformed our legacy inventory into a new revenue stream by automating listings and optimizing visibility."
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Proof That Plug & Play Works

Real results from brands who scaled faster with Smartt AI as their Merchant, Importer, and Seller of Record.